Marketing ideas to help your post-retirement home business gain traction
Aug 15, 2012, 9:08 a.m.
There are a lot of lucrative businesses that retirees can successfully run from home to make some extra money. Whether you have already started a home business or are thinking of owning your own business, you can be well on your way to a creating successful business venture. All you need is some guidance on how to run a home business and a little marketing savvy to help you gain some traction, and you are all set to excel.
The first tip for owning your own business is that you must know how to successfully market your business and get the word out to get the attention your business deserves. Here a few marketing ideas to get you started.
How to run a home business: Marketing tips
Get a website: In today's world of technology, there is no way to run a successful business without a website. Having a professional looking website is one of the first steps you need to take when you are even considering owning your own business. Potential customers will want to look at your website to help them decide if they want to use your product or service. It also allows you to sell products online when it is convenient for the customer.
Don't actually tell people you run your business from home: Advertising that your business is home based may actually make many people feel like it is too risky to do business with you. To give your company more legitimacy, forgo the logistics of where your office is actually located and concentrate on the product or service you are providing. You may even find it beneficial to rent executive office space, which is available by the hour, when you have an important client meeting where you want to impress.
Advertise on the web: Most businesses can benefit from "Pay Per Click" advertising, which is an affordable way to find customers. You can start a national or local campaign to target customers that may be interested in doing business with you. For example, if you design websites, a web surfer looking for a local web designer may search for "web designer in Smithtown" and would be directed to a web site that has your phone number and contact information as a Smithtown web designer.
Owning your own business can be a challenging and rewarding experience, but once you know how to run a home business successfully, you will reap the rewards and enjoy your new opportunity.
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